It was once said by Christopher Columbus that “seeing is believing”. While that phrase still remains true to this very day, it has made room for a new phrase: “making good websites is believing”.
Today there are many options for making a really good website – whether you learn how to do it yourself, pay someone else to make it or find an easy way of doing it.
NOTES: One of the great inventions of the 21st century has been the ability to create a simple and professional-looking website without needing to have in-depth know-how of coding languages. Back when there was no way around this, one would either need a trustworthy programmer friend or hire someone to make what they needed for them,
But now when we have tools that are perfect for entrepreneurs like us with such limited resources like WIX, Weebly there’s no excuse not to get something up that resembles an official “web 2.0” site with interactive elements just like google and yahoo did it back in the days that only large companies had another option than creating their own!
Website builders are a great solution for individuals and small businesses trying to build their own websites without hiring a developer. However, it’s not easy finding the best site builder because there are so many options available.
There are a ton of great website builders on the market today. When it comes to making your choice, things can get a little tricky because there is no standard set of criteria by which to compare these options – each builder has different service offerings in terms of what they provide and no two website builders are exactly alike.
One way to make sense of your options as you’re shopping around for the best option that fits your needs in terms of design, create social media networks, and more is to not just look at their packages and services but also their prices. This will help you weigh out which option works best for you.
No matter the size of your business, it’s important to have a website because that’s where your customers can be found nowadays. Moreover, statistics state that 65% of all shoppers start their product research online.
So, if you want to grow your business and get more traffic here are some tips on how to choose the best website builder platform for your own website.
With today’s article titled “How to choose the best website builder”, we’ll talk about what to look for in a website builder so that you can make an informed decision regarding which page builder will work best for your projects.
Also, we’ll compare some of the most popular website builders on the market right now so that you can learn more about them and decide which ones may be right for you!
8 Proven Tips for choosing the best website builder
If you have determined that a website builder is right for your needs, now you just have to figure out the best website builder. There are a few important steps to take in order to help you make the right decision for your business. Keep reading to find out what they are…
1. Do You Really Need A Website?
If you are selling a product, you need a website. Everything that you can do on a website, you can do on Facebook, Twitter, YouTube, Google+, Pinterest, Getstoried, LinkedIn, and more.
What you can’t do is get traffic to your product on any of those services. You should always have your own website because it is your own traffic source. All of those other platforms are great too but they only work if people come to them.
EXPERT ADVICE: A website is no longer a luxury. It is an essential part of your business. If you want to succeed online, then you are going to need not just a website, but a very good website. Don’t be misled into thinking that you can do without a website because you have a Facebook page or a Twitter profile.
Yes, these are important, but they are not the same as having a proper website of your own where you can have a blog and post your products and services. The rise of search engines has shown that your website is a very good thing to have.
The first thing to consider is, do you really want to make a website in the first place? Having a presence on the web can be useful for artists and portfolio holders as well as more commercial businesses, but there are plenty of other options that may work just as well.
For example, perhaps you’re an artist who wants to share their portfolio online and get people to comment on it – A number of popular services let you do this on their platform, including DeviantArt, Behance and ArtStation.
These platforms are heaven-sent in the sense that they offer a lot of freedom, but naturally, there are some limitations. Ultimately, it’s just not good enough to tell someone to “look me up on Instagram” because it looks so much more professional giving people your actual website address as opposed to social media handles.
It’s vital to be aware of this because it will help you distinguish yourself from your competitors and draw attention back toward your business.
In essence, social media is only but one avenue visitors can take when going through their options for reaching out to you and their potential interest in doing business with you.
If for example, someone wanted to send you a file via email that was a greater size than the allowable maximum on Twitter or Facebook, do you really want them potentially losing an engagement opportunity over something like that?
2. What Do You Want Your Website To Do
Before choosing a website builder like SquareSpace (which is great platform for building brand online by hosting a site in it, think about what you need your website to include.
Will there be a blog? Will there be ‘Latest News’ updates? (We recommend posting news regularly as it is a great way of keeping your customers informed and also showing that you’re on top of all things related to your business.) What about an online store? A reservation system?
Would it work better if users were able to make reservations through your site? You should also consider the purpose of your website – are you trying to appeal to consumers specifically looking for products they can order online? Or will you just be adding stylish images and supplying information that applies across the board, regardless of whether visitors want to buy anything or not?
How would you best like your customers and casual visitors to be able to get in touch with you? Would you enjoy if they are just given your email, or is there a specific contact form that you wish to include? Would it excite you to include a feed of all your social media posts, perhaps on the homepage?
Do you have a video on YouTube that you’d love for your followers to be able to watch? Or maybe there’s a way to upload videos directly onto the site? Are customers able to leave reviews via a comment or survey system, or even view them in regards to products or services?
Most website builders have trial accounts and even offer money-back guarantees. This just goes to show you how generous they are in wanting you to make a final selection! So take advantage of the opportunity you’re being given by them to try out various plans before deciding on which one or ones will be best for what you need.
When choosing a website service provider, it is vital to make sure it can handle all your present and future needs. It’s important to take all of these things into account when choosing a service. You don’t want to use a tool that offers no flexibility or additional engagement opportunities for instance.
3. Determine the budget
Before beginning any website project, consider what you can afford to spend. Your initial investment should include your domain registration and hosting fees for example. Also allocate a certain amount of funds for the visual materials you might need such as images or media for your homepage.
Over the years, most website builders have shifted to a SaaS (Software as a Service) business model – meaning you can use their services for free anytime. However, most of these options have continued on to require users to sign up for a paid subscription plan.
Though no two plans are alike, and prices range from $5-$50/month, on average they work out to be around $15/month plus any applicable taxes and fees.
If you have a limited budget for startup costs, you should consider bundling services. Webflow is just that – it’s not only the website builder but actually a full service plan that bundles website hosting with a web editor and even an e-commerce platform.
And the best part is all of these services are available under one paywall so there’s no need to pay for them individually.
Most of the big providers will offer you price packages that are tailored to your specific needs. Most website hosting providers charge you more if you want more disk space, more bandwidth or just a large amount of monthly visits.
The competition is really fierce because most of the website hosting providers offer these starter packages at very low prices increasing the number of clients overall and increasing the profit for them.
We’re so sorry to have to tell you this, but we have no choice. Some introductory offers tend to increase in price at the start of the second term (i.e. the next billing cycle), and they might only allow a certain amount of storage space and bandwidth.
4. How handiness Web Builders are?
You don’t have to be a developer with an app-building platform to use it. You do need to invest in learning about its interface, but that shouldn’t take you very long at all, no matter how inexperienced you are with the builder.
But remember that using a web-based software does not mean that it’s automatically simple and comes without effort: there are tools (in this case, website builder tools) that enable people to build sites easily – even if they aren’t experts at web design and development!
However you will still have to invest more of your energy and attention in order to succeed with a website builder tool as opposed to just designing websites from scratch – but only if you’re a novice.
EXPERT TIP: Fortunately, most website builders will offer a free trial for at least two weeks. You can give them a try to see if you can get along with it well. Some website builders include drag-and-drop functionality and others have one-click functionality to make it easier for the user to use the tool.
Some even come with comprehensive tutorials for those who may not be so tech savvy or need some assistance in using the builder properly.
SUMMARY: Some website builders offer themes you can simply click and use. Some will provide tutorials on how to get started and how to customise your website with their drag-and-drop tools.
A design idea should be at the core of your internet marketing strategy, so you may want to find a website builder that offers a large selection of templates and enables you to upload your own designs simpler if needed.
5. Consider the number of themes and templates
If a celebrity designed a website builder, there would be so much to choose from. You might select one of their existing designs or create something entirely new from scratch. You can choose to design it with or without columns, or maybe you want it to looks and work like an app or something else entirely; the possibilities are endless!
When you use a website builder, the first step to creating your website is choosing one of the available themes offered so that you have a template upon which you can customize.
Needless to say, a platform that lets you choose and customize themes is one of the best things you could choose during the site-building process.
This means mostly anything that allows you to tailor the look and feel of your site, as well as content written on it, is top-of-the-line when it comes to making a good starting point for your website. Make sure that online platform you choose will help you make a great first impression on anyone who visits your page.
So make sure the site builder has a good selection of themes available to you. Having the option to choose between various themes that match your needs can be incredibly helpful when it comes to building your site.
You don’t want to invest in a website builder only to find that your customization options are far too limited and you don’t really like any of the themes they offer. Make sure the website builder you choose has enough themes that will allow you to quickly create a good foundation for your website.
6. Is the website builder Google Friendly?
The modern web is an amazing place to be. The wide, diverse and complex network of technology means that people can find what they’re looking for on any topic at any time of day or in any part of the world!
No matter how niche your business may be, handling SEO (and publicity) correctly can give your website the boost it needs to get the attention it deserves from people worldwide.
For most websites, their designs are kept beautiful and simple with a purpose in mind. They will only attract attention if they help users find what they’re looking for. So things like good call-to-actions, optimized image alt text, data structure, and site speed, and sites need to be fast and mobile-friendly.
After you’ve created a website, one of the most important things is to increase traffic to your site. If you have a good website builder and it comes with built-in SEO features, this will be very helpful in making your site more visible on search engines. On-site optimization is only one aspect of SEO.
This feature will definitely give you a head start in increasing traffic to your site by helping your site rank better on search engine result pages.
7. Does Website Builder Offer Human Support?
No matter how easy a company has made its website builder to use, you’re going to come across some problems from time to time. Not everyone is a born web designer! So it’s always good when choosing a website builder to prepare yourself for trouble by taking the time to read up on the “Documentation”, “Help” or “FAQ” section.
You should also check how many phone and email helplines are available so that you can call someone if you run into any more problems during your design process – especially if it’s at 6:30am on a Sunday!
Although many website builders have a ‘help’ or ‘documentation’ section, not all products are the same. It’s essential when choosing a product to look through the ‘help’ section, and also consider whether they offer an extensive support system.
8. Real Feedback& Reviews from Customers
Customer reviews and testimonials are a great way to gauge the quality of a service or product when picking a website builder company. However, it should be noted that every company is liable to fudging the results by one way or another.
A lot of web builder companies like to make big claims, but they might not always be true. Before creating an account with any web builder company and committing to a long-term contract with them, it’s important that you research customer reviews of their service or product.
You can conduct your own investigation by reading customer reviews on the company’s website, as well as popular review sites that many customers go to such as Trustpilot, Yelp, or Google Local to read through what other people had to say about their specific web builder company.
Website Builder: How to Choose the Best Website Builder For Online Business [Infographic]
Building a website is a great way to promote your business or share your ideas with other people. There are many options available when it comes to website builders. We hope you enjoyed our article about how to pick the best website builder.