Where are your advertisements pointing to? What about your email campaigns? If you’ve noticed, they’re probably linked to your homepage or your product pages. That’s not going to cut if you start running landing pages for their power in boosting conversions and cleaning out clutter in the sales funnel.
These highly-targeted pages clean out the casual browsing from users, which gives them specific reasons (the reason being something like finding out more about a product) for getting in touch with the business.
EXPERT TIP: There are many variables of landing pages that affect whether it is able to convert buyers or not – these include but aren’t limited to copywriting, design, and clickthrough rates –
So make sure that when you launch a landing page campaign, you take all these factors into account instead of focusing on a single goal and hoping it all works out.
Finally, it doesn’t take much work or cash to make a quality one, and that’s especially true when you’re working with a well-developed plugin. For example, you have a lot of great options when it comes to using WordPress for your website.
WHY TRUST THEMESUTRA.COM?: Our research is thorough for as many landing page website builders as we compile in our directory. We pride ourselves on researching each company that is featured on the list and making sure to highlight their unique offerings which are mentioned on their websites.
We have put together a list of the most popular categories according to our readers’ tastes. The list has been compiled after doing some in-depth research into the following areas:
- Ease of use
- Templates
- Design flexibility
- Customer support & Satisfaction
- Ratings
- Features quality
This allows us to evaluate and compare the WordPress page builders on even terms so that we’re focused on factors that users have said are important. We average each landing page plugins scores in a given category, which we then use to come up with an overall rating.
Are you searching for the best WordPress landing page builder plugin so that you can build some high-converting pages? In this article, we’ll show you our pick of the best WordPress landing page plugins. Gone are the days of needing to hire a designer and developer for each landing page.
Developers have created a plethora of simplified interactive drag-and-drop builders that you can use to build your own awesome landing pages for your business. Which is the best page builder for WordPress for your specific situation? I’ll try to help you figure it out in this post.
Why use a WordPress Landing Page Builder Plugin?
If you made a website to sell a service or product, then you’ll need one or more landing pages. Landing pages are the pages where your customers arrive from either search engines or paid ad campaigns. These pages are designed around making it easy for your customer to convert into a paying customer.
We know that many startup business owners do not have the time and inclination to learn how to code their own landing pages. They are searching for a solution provided by third-party services, as well as other WordPress marketing plugins.
Let’s review a few of the most common landing page plugin types out there. You might need or want one depending on what kind of product you are selling, who your audience is and how it looks from each perspective!
a). Increase Conversion Rate
Since landing pages are designed to deliver specific information at a particular time, they are far more likely to convert. These types of conversions could include signing up for a newsletter or product, attending webinars and many others.
Whatever type of conversion your landing page may have, these plugins can help you achieve better conversion rates as well as keep track on how many times the page has been visited and what initiative may be driving the most sign ups for example.
b). Drag & Drop Visual Editor
Landing page design has never been easier. On the other hand, building your very own website can be challenging. That’s why there are many landing page plugins out there that have user-friendly customizers that make these WordPress themes so much more usable!
Here is our latest selection of those multipurpose tools that can help bring your ideas to life and make them accessible for everyone:
c). Obtain More Email signup forms & Leads
Leads are generated from all sorts of sources – anything from PPC advertising that brings in organic traffic or even paid search or email marketing campaigns.
Of course, many people will click through on any of your links sent to them and quickly bounce from your website. That’s why you need landing pages to capture their information so you can get them into the conversion stage as soon as possible!
d). Rank SEO Higher & Better
Although there are many different types of landing pages, it’s important for all webmasters to remember that the more landing pages one creates, the better chances of landing on Google’s front page. If a business specializes in creating various kinds of online marketing campaigns (especially) ,
If they create these mini-sites for other businesses), one could make some pretty good money from having their very own high-quality landing page on the search engine.
Once someone lands upon your site, you can then send them to a high converting sales funnel so as to bring people directly into your business’ doors!
e). A/B Split Testing
A/B testing can be risky, but it pays off. Some people have used it effectively in content marketing. For example, messaging changes with headlines that redirect users to different landing pages?
The A/B that converts better will eventually become the standard for all future prospects and won’t be changed again just because one variant did a better job than the other.
f). Third-Party Email Integration
Email marketing services are a popular tool to find leads and develop customer relationships. The key part of success is knowing what email marketing provider works best for you.This depends on how often you plan to send emails and how much importance the design of your forms plays in driving conversions.
Landing page plugins such as Elementor are great at doing what they do. But, landing page platforms such as Thrive Architect and OptimizePress both are also able to operate as complete marketing solutions* because they work to build responsive templates that you’re able to use for your website or blog.
Where many landing pages have limitations on the features they have, Thrive Architect and OptimizePress offer more features and integrations than most other platforms, including the stand-alone tools like LeadPages and Unbounce.*
A unique benefit of Thrive Architect is that you can insert a custom HTML form code right into your pages, rather than having to set up Zapier or some other integration.
This enables you to send email subscribers directly through that HTML form. It’s great for clients who don’t want the extra cost of outsourcing this task!
g). Professional Ready Made Templates For Landing Pages
While many of the plugins listed below offer premade templates, Thrive Architect and OptimizePress take it a step further by offering whole sales funnel templates in packages, so you can jumpstart your next website project by creating entire sales funnels with matching designs without messing around trying to turn a lead capture page into a thank you or confirmation page.
Top 6 Best WordPress Landing Page Builders Compared
The table below compares the best performing landing page builder for WordPress sites in-terms of speed, pricing, features, domains, third party addon and more.
| Category | Thrive Architect | Elementor Pro | Optimize Press | LeadPages | SeedProd | BeaverBuilder | Divi Builder |
|---|---|---|---|---|---|---|---|
| Ranking | #1 | #3 | #2 | #4 | #5 | #5 | #6 |
| Best For | Complete Control | Best for everything | Non- Technial User | Best for brand building | Best for campaigin pages | Fast way to build sites | Speed & Reliability |
| Ease of Use |
5/5 |
4.5/5 |
4/5 |
4/5 |
3/5 |
4.5/5 |
4/5 |
| Features Rating | 5 | 5 | 4.5 | 4 | 4 | 3.5 | 4.3 |
| Yearly Pricing | $299 | $49 | $99 | $74 | $74 | Free to use | $89 |
| Free Plan | ✗ | ✓ | ✗ | ✗ | ✗ | ✓ | ✗ |
| Number of templates | 270+ | 400+ | 50+ | 300+ | 150+ | 100+ | 150+ |
| SEO Friendly | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email Marketing | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Offical Website | thrivethemes.com | elementor.com | optimizepress.com | leadpages.com | seedprod.com | beaverbuilder.com | elegantthemes.com |
The Best WordPress Landing Page Builders Plugins for 2024
We looked at over 40 different website builders and picked the 6 that we thought were the best. Here they are, in no particular order.
- Thrive Architect – Best overall value landing page builder
- Optimize Press – Best for ease of use visual editor
- Elementor Pro – Popular WordPress flexible landing page builder
- LeadPages – Best SAAS tool with great features
- Divi Builder – Best value for money with A/B testing
- Beaver Builder – Fastest way to build landing pages
If you’re interested in finding great WordPress landing plugins for your WordPress table, then you might like this article. It details everything that you need to know about the WordPress Plugins for landing page specific needs and most of them are free!
1. Thrive Architect
Thrive Architect is a popular WordPress landing page plugin. While it can be used as a page builder for pages and posts, it’s perfect for building conversion-focused WordPress landing pages and other funnel page.
If you are familiar with Thrive Themes, then you’ve probably heard about their premium WordPress themes and plugins. From their optimizer to the Thrive Quiz Builder plugin, the team behind these products knows exactly what customers want and makes them match those wants.
Thrive Architect is no exception. With its minimal design, beautiful themes, and collection of great features – this product could very well change how you edit your site forever!
The Thrive Themes offer an array of outstanding premium WordPress plugins and themes. Everything from the headline optimizer to the Thrive Quiz Builder can be yours with a couple of clicks. Thrive, Architect, beyond this impressive collection, offers webmasters all of the tools they need for their next project.
FEATURE TO BE NOTED: You get a drag and drop page editor, which allows you to build beautiful mobile responsive pages easily. The visual editor lets you see what your site will look like as you build it, which is helpful for making decisions about design elements. This theme also comes with conversion-focused page elements like pricing tables, sliders, and countdown timers.
In the editor, you’ll find that your Thrive Architect landing pages are a truly intuitive experience. For example, if you want to edit any text, simply click and type! Even better – you get a number of helpful landing page elements such as an opt-in form element that can connect to 30+ email marketing and webinar services.
The only thing you don’t want when running a business is to not reach any new potential customers. Make sure you add an email sign-up form to your landing pages and connect your forms to popular email marketing services easily.
Add integrations for some of the less popular providers as well like SendOwl and WebinarJam so that you can be sure more people will hear about what it is you’re doing by getting access to your free training for example. (Disclaimer: I work for OptimizePress)
You can build landing pages within the layout of your theme, design a completely blank page, or load one of the 270+ page templates. Themed template sets make it easy to build a sales funnel that fits together visually.
Pricing:
Pricing: The regular price of the software is $90 quarterly or $228 annually. You also have access to several different options as part of the Thrive Suite.
Thrive Architect is a powerhouse in WordPress landing page plugins because of its staggering variety of integrations. It has so many features that I find it comparable to powerful suites like Instapage, OptimizePress…etc.
2. Elementor
Elementor is another well-known popular WordPress landing page builder. It’s affordable and simple to setup. Elementor Pro is a more general-purpose page builder that doesn’t have landing page functionality, although it offers a similar drag & drop editing experience.
Elementor is preferred by all WordPress users and entrepreneurs who want a lightweight landing page editor that offers plenty of templates but doesn’t try to do too much else in addition.
Elementor is like a Lego set for WordPress. It has got the essentials that you need to build beautiful websites (you can literally make any layout you want) and they also have some great add-ons that aren’t essential but do a great job of extending the functionality.
Elementor has a blazing fast and powerful interface for designing your site with live preview. There is full support for setting up various page read parts like slides, modules, navigation bars and more. Plus, there are extra widgets from WordPress as well as other plugins to help you make the most out of Elementor.
But you’ll also get plenty of marketing tools like the ability to create beautiful landing pages, popups, and multi-purpose forms.
EXPERT TIP: As a bonus, it comes with Zapier integration so connecting back to our most popular email marketing services will be easy. You’ll be able to gain total control over your site. Not only will you get a drag and drop canvas that gives you the ability to customize visual elements of your site,
One of the reasons for Elementor’s popularity is that there is a free version of the plugin. While that version has some great features, you need the Pro version for the visual form builder & email marketing integrations. And a lot of other cool features (more on those in a moment).
Pricing:
Pricing: You can get this great SEO plugin for $49 that has features such as a range of SEO templates and easy site setup options. If you want to go at it alone, the free version will still do wonders for you.
3. OptimizePress
OptimizePress is a powerful WordPress plugin that you can use to create landing pages, sales pages, lead capture forms and more. Best of all, it works with any other themes so there’s no need to change the site structure or appearance when creating your online business presence.
If you’ve previously considered OptimizePress and discounted it, you’ll want to reconsider your decision because OptimizePress 3 is one of the most intuitive and interactive WordPress landing page builders that you’ll find.
There are 40+ landing page templates that you can use as is or edit with the help of the provided design tool. The templates are specifically designed to convert based on your business goals, so you can easily tweak them if necessary.
OptimizePress seamlessly connects with several best email marketing services and WordPress membership plugins, such as MailChimp and WooCommerce, which means it’s easy for you to set up your OptimizePress-powered experience.
EXPERT OPINION: When comparing OptimizePress to other various small business website builders it’s one of my top choices for those who are actually in need of 2 different versions that they can test against each other – but they don’t want to pay an arm and a leg to do so. Their support department also happens to be quite friendly, so that just sweetens the deal!
A responsive, lead-generating WordPress theme is included and on some plans you get access to a PayPal check out builder and a website sales page builder.
Pricing:
Pricing: OptimizePress 3 costs $99, but you’ll need the $199 Suite plan for access to OptimizeFunnels and OptimizeCheckouts.
4. LeadPages
Leadpages offers a beautiful drag and drop page builder that can be used to create beautiful landing pages. The best part is, whether you connect the builder to your WordPress website or not, you’ve got full control over how the page looks at any given moment.
It’ll even let you skip traditional SEO entirely if that’s what you prefer but still let you build an opt-in form from scratch!
With their drag-and-drop builder, you can create landing pages with Leadpages. Then use the built-in functionality to embed those pages on your WordPress site as well.
The system comes with a handful of integrations, integrated via Stripe, and includes both a popup builder and extensive features for building entire websites!
The Leadpages drag and drop builder allows you to create all the elements on your page with a person who is familiar with Photoshop.
You can publish your new marketing, webinars, push notifications, enrollment forms, signup, welcome mat pages and more without having to dig into all of the coding that needs to be done behind the scenes in order for these items show up under your new sales funnel.
LeadPages is included in a lengthy list of integrations with Stripe, alongside the inline popup builder tool. They have also improved their site-building service to allow you to build entire websites using Leadpages’ proprietary drag and drop platform, again outside of what they’re known for.
FEATURE TO BE NOTED: Their drag & drop page builder includes over 300+ templates that are optimized for conversions. For example, some of their lead generation templates may look incredible but the designs convert at rates that far exceed my expectations. I was able to test just one of these templates and it previously converted at over 30%, unheard of in industry!”
Leadpages is a landing page builder that helps you create professional looking lead generation pages. We have found the software to be very easy to use and it made it easier for us to get our advertising campaign up and running.
It’s flexible because it seamlessly integrates with top email marketing services, like Mailchimp and Aweber; which are two platforms we were using at the time. But again, the steep price dissuaded us from continuing to use Leadpages long-term.
Pricing:
Pricing: To start, you’ll need to sign up for a Leadpages account with an annual payment of $25 per month. However, in order to have access to A/B testing and built-in payments, you’ll need the Pro plan as well, which costs $48 per month.
5. SeedProd
SeedProd is the best landing page builder for WordPress, it comes with an easy to use drag & drop builder, beautiful templates and pre-designed sections like headers and call to action. Learn to build a perfect landing page for your business with SeedProd and get more of your customers.
EXPERT OPINION: Once upon a time, SeedProd was the plugin that allowed you to build your landing pages with ease. Sadly, it was converted into a bad guy who used to create all those coming soon style landing pages. Nowadays, once again it’s the solution for creating drag & drop custom landing pages for WordPress with features that improve your ability to convert.
Seedprod is used by more than more than two million WordPress users and developers and it can be used to create any type of landing page. These include sales pages, opt-in pages, webinar pages, newsletter sign up pages, thank you pages, and more.
You now get access to a drag & drop visual builder that affords you the luxury of building all sorts of funnel pages.
They have included everything that you might require to build impressive lead generation pages because lead generation is in this day and age incredibly important when it comes down to business. So check out some examples here: Lead Generation Pages
Take advantage of start with a Landing Page template that fits your needs. Customize your page. And integrate your opt-in form with email providers such as ConvertKit, ActiveCampaign, AWeber and more. Alternatively, add a CTA button that links to your checkout page.
You also get access to over 2 million stock photos for your landing pages and newsletter templates. You can also use SeedProd to create custom WordPress themes using their new drag & drop WordPress theme builder.
Pricing:
Pricing:For just $39.50 a year, you’ll streamline and boost your Internet presence with SeedProd, having the peace of mind of knowing.
6. Beaver Builder
Beaver Builder is a popular WordPress landing page plugin. Dozens of templates are included in the package, including high converting sales pages, opt-in pages, and more.
If you’re using a page builder on your WordPress site, then your page designs should be a lot simpler and easier to create on your own, but there will still probably be times when you want some custom functionality that isn’t built into the layout.
Beaver Builder probably has the most landing page-focused features. This is in part because it doesn’t include a Subscribe Form module that you can hook up to the many popular email marketing services. Also, it does have A/B testing (like Divi) or popups (like Elementor Pro).
Editing landing pages is simple with Beaver Builder’s blazing fast drag and drop page builder. Simply point and click on any element in a page to edit its properties.
You can also move them up and down, or add new modules to your page. As you build and create the pages where you want your offers to live, you can validate it across any number of browsers to make sure that it looks good on all of them because Beaver Builder know how important that is for increasing conversions!
FEATURE TO BE NOTED: Using the front-end visual editor you can create custom page layouts without a big hassle. The editor runs smoothly and is lightweight – it won’t hang while saving. You can add opt-in forms, contact pages, pricing tables, and other conversion-focused areas. Although not as many as Thrive Architect yet!
If you’re looking to just build a landing page with basic features like good looks, Beaver Builder may be your best choice. If you want something that comes with more advanced features such as A/B testing and payment options, then it’s probably not the right plugin for you.
Pricing:
Pricing: With the free version, you can get a feel for how it works. If you like the interface, this plugin might be the one for you! You’ll need the paid version to use landing pages though – and there are certain restrictions on what you can do with those using the free version.
Starting at $99 for unlimited domains and 1 year of support.
7. Divi Builder
Divi is a WordPress drag-and-drop page builder that comes in both a theme and plugin version for the primary purpose of creating landing pages. The add-on version is perfect for any WordPress theme as it adds an additional level to your site’s functionality.
With Divi, you get hundreds of templates that you can use for your website. But did you know that Divi also comes with its very own Divi Builder tool?
That’s right, with the click of a button you can easily create your own templates and then reuse the same template however many times you need. It’s super easy to use and has lots of drag and drop elements.
The Divi theme is powered by a powerful drag and drop builder plugin which allows you to easily create almost any type of website design you can imagine including an agency or corporate website, an e-commerce shop, an online portfolio for designers and photographers, and so much more!
Divi has two versions, an integrated theme and a stand-alone plugin that both work with any other WordPress theme (or without).
FEATURE TO BE NOTED: Divi Builder also offers built-in A/B testing, which lets you compare how different versions of specific elements perform. For example, you could test different button variations right from the Divi Builder interface, rather than creating a completely separate design. By doing so, changes are reflected instantly within your design, giving you a much better contextual sense of what works best.
Divi can be a great option for creating successful landing pages – in part because it’s so easy to use. The ElegantThemes team is always churning out new features, while the ElegantThemes membership community ensures you have the support you need when using Divi on your own site.
Summary: Our Top Picks for the best WordPress Landing Page Builder
Now, you’re probably wondering which is the best WordPress landing page plugin in this case. And there really isn’t a straight answer to that because it all depends on what you want to do with it and how you want your end users to interact with your landing page.
Ranked #1 for best WordPress landing page builder
My favorite landing page plugin for WordPress would have to be Thrive Architect, especially if you’re just getting started with building landing pages online. It’s useful for creating lead capture forms, creating sales-related landing pages, and other similar elements. Thrive Architect offers you the most flexible visual page builder ever available.
Its user-friendly interface along with its deep integration with other Thrive Themes products like the A/B testing plugin (Thrive Optimize) and opt-in form plugin (Thrive Leads) means that your content will be more secure and it will enable you to build powerful campaigns and landing pages in minutes.
To find a cheaper alternative to Thrive Architect, I would suggest checking other landing page plugins designed for WordPress, including Elementor and Optimize Press. Both alternatives are equally as good at creating high converting landing pages and don’t have the same technical limitations like the OptimizePress plugin.
With that being said, all of the other plugins also have something to offer, which may make them a better choice for your situation.
We hope our article on the best wordpress landing page plugins has helped you find exactly what you were looking for. In case it didn’t, please feel free to check out our guide on the best WordPress form builder plugins and our comparison of business phone services to increase conversions!
